Demand Marketing’s mission can be distilled in one core principle: “Optimize our clients’ marketing ROI.”
This mission is accomplished through a combination of reducing marketing costs – by eliminating ineffective tactics and inefficient media; and by increasing customer response and conversion rates – through the application of superior marketing strategies.
To meet these challenges, Demand Marketing has developed the Demand Optimizer™ suite. Demand Optimizer consists of four proprietary processes which can be applied, individually or in combination, for the development of breakthrough strategies that help our clients achieve four major objectives: To acquire new customers; to retain existing customers; to maximize customer profitability; and to optimize the ROI from their marketing activities.
Demand Analyzer is our unique process which applies and combines a number of customer- and market- specific analyses in order to identify and isolate profitable target segments for customer acquisition and retention marketing activity. Statistical analysis utilizing demographic, psychographic, firmographic, behavioral and transactional data, as well as primary and secondary market analysis, allows Demand to develop powerful segmentation strategies and rich profiles on key target audiences.
It is at least five times more expensive to acquire a new customer than it is to keep an existing customer. Demand Sustainer is Demand’s unique process for the development of strategies designed to retain existing customers. This process involves an analytic component to identify the value of different customers and customer segments, as well as customers who may be at risk for attrition or defection. Demand Sustainer™ then identifies the factors that impact customer behavior and which approaches would be most effectively applied against each segment to keep customer demand strong.
Analytics + insight lead to breakthrough strategies. Demand Generator™ is Demand’s unique process that melds the rich results provided by Demand Analyzer and applies insight developed through years of direct marketing experience to create marketing strategies that deliver results.
Strategy is not an exact science. The development of effective marketing strategies involves a tremendous amount of creativity. There is no single answer to the question of how to attain your marketing objectives. It takes insight, experience, knowledge and a disciplined approach to develop the most effective strategies. Demand Generator provides the disciplined process that ensures both art and science come together to create optimal strategies.
Not all customers are created equal. In many businesses, 80 percent or more of profits can be attributed to 20 percent or fewer of your customers. Demand Maximizer™ is our process that identifies a company’s most profitable customers and creates the strategies that: retain the company’s most profitable customers, migrate marginally profitable customers into more profitable segments, and dramatically reduce or eliminate spending against unprofitable segments. Additionally, Demand Maximizer helps to identify new prospect segments that “look like” your most profitable customers for the optimization of new customer acquisition efforts.