WHAT WE DO
Businesses want unique and powerful strategies to identify opportunities that will increase sales, reduce costs and maximize profitability. Without sound strategy, exceptional results are difficult, if not nearly impossible to achieve. Because we are all ultimately judged on the results we deliver, we must begin with a sound strategic base in everything we do. Demand has developed a unique approach and set of proprietary processes that create the strategies that deliver exceptional results.
To be optimally effective, breakthrough marketing strategies must be paired with flawlessly executed marketing tactics and support services. In order to provide our clients with a comprehensive relationship marketing solution, Demand Marketing offers the following services:
Direct Marketing Strategy
Successful direct marketing is grounded in the principle of delivering the right message/offer to the right customer, at the right time. While the concept behind this principle is simple, ensuring that it is consistently applied requires a disciplined approach to planning and marketing strategy.
To meet this challenge Demand Marketing has developed Demand Optimizer™ – a proprietary suite of processes that ensure that our clients’ marketing communications are optimized across a variety of marketing channels.
Demand Optimizer consists of four proprietary processes, which can be applied individually or in combination, for the development of breakthrough strategies that help our clients achieve four major objectives: To acquire new customers; to retain existing customers; to maximize customer profitability; and to optimize the ROI from their marketing activities.
Discover how Demand’s unique approach to strategic direct marketing planning can deliver superior results and ROI for your business.
Lead Generation and Management
Acquiring new customers is the lifeblood of any business. No matter how loyal a company’s current customers may be, there will come a time when they will cease to provide a positive return to the enterprise.
Therefore, it is imperative that companies continuously develop new prospects, and nurture them through their unique sales cycle to become their new “best” customers.
Demand Marketing excels at the development and implementation of lead generation and management programs. From inquiry generation, utilizing a broad spectrum of marketing channels; to response handling, lead qualification, sales support material development and fulfillment; through sales force automation integration and reporting: Demand can structure and manage a lead generation program tailored to meet your organization’s objectives and unique requirements.
Self-Service Direct Mail
Demand Marketing has partnered with VerticalResponse to offer our clients iBuilder, a powerful tool that allows you to easily create and send professional direct mail postcards right from your own browser.
iBuilder requires absolutely no technical experience and the intuitive interface guides you through the creation and mailing of your postcard campaign. iBuilder makes managing your company’s direct mail marketing simpler and less expensive than you ever imagined.
Click here to learn more about self-service direct mail and send yourself a free postcard.
Self-Service E-mail Marketing
Demand Marketing has partnered with VerticalResponse to offer our clients iBuilder, a comprehensive e-mail marketing solution that allows you to easily create and send professional HTML e-mail right from your own browser.
iBuilder enables you to manage your company’s permission-based e-mail marketing with no technical knowledge, software purchases or hardware investments. Our easy-to-use solution is accessible through any web browser, putting the power back in the hands of marketers and small business owners, and taking the burden off of your IT department.
Best of all, the price is right. You pay only for the e-mails you send, and techical support and training is included in the cost. iBuilder makes e-mail marketing more cost-effective than you ever imagined.
Telemarketing and Call Center Services
Telemarketing continues to be a vital component of business-to-business marketing. Whether employed to conduct direct sales, set appointments for outside sales representatives, update/verify customer information in company databases, conduct research and surveys, or inform customers of critical product or service updates; telemarketing will continue to be a key tool for business-to-business marketers to communicate to, and gather information from their customers.
At the same time, pressures to cut costs and increase efficiency have led many marketers to turn to offshoring their call center operations to India, the Phillipines and South Africa.
Often these decisions, while reducing initial top-line costs, have led to poor program results, customer dissatisfaction and defection and negative bottom-line results.
Demand Telemarketing has developed a revolutionary approach to address customer requirements to both reduce costs and increase the quality/effectiveness of call center operations – without resorting to offshoring.
Contact Demand today to learn how our unique domestic call center operations can deliver superior results, within a cost structure that provides unparalleled value and ROI.
Targeted Lists and Databases
In any direct marketing program, the results rely on three components: List, Offer and Creative. The influence of these three factors is not equal, and it is the quality of the targeting and list that has, by far, the greatest impact in determining success.
Demand Marketing offers extensive experience in target development, and list selection and procurement. We are not the owner or manager of any list property and have no allegiance to any particular data compiler or file. Our recommendations are based solely on their ability to deliver superior results and meet your stated objectives.
Whether you require business or consumer data, Demand provides list selection expertise across a variety of vertical industry segments, including healthcare, financial services, business services, retail, automotive and education.
Our access to all of the top compiled and specialty response databases ensures that you will have the most reliable and accurate data available.