The email marketing landscape has changed dramatically over the past several years: CAN-SPAM legislation, advanced corporate and personal SPAM filters, the changing perceptions of the public regarding privacy and permission-based marketing, have all affected how email is used as part of an effective, and responsible, marketing strategy.
However, email remains a highly effective, and cost efficient tactic for many businesses – IF you understand the rules, and know how to leverage the tools are resources available. Click the link below to download the whitepaper, “Grow Your Business with Email Marketing” to learn more about how to leverage this powerful medium on behalf of your business.