Year after year, outbound telemarketing tops the Direct Marketing Association’s annual Response Rate Report for lead generation, customer acquisition and direct sales in the business-to-business category. Yet some sales and marketing professionals continue to question the viability of outbound telemarketing as a growth engine for their businesses. While others believe they can lower costs and/or achieve greater control by handling their telemarketing efforts internally.


To learn more about why outbound telemarketing is such an effective business development tool, and to determine if outsourcing outbound telemarketing to a U.S. – based call center may be right for your organization, download our free whitepaper.


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